Greater Awaits

Greater Awaits was the campaign theme our in-house marketing agency for Bank OZK created as a retail-centric advertising campaign that we eventually evolved to cover business line promotional messages bank wide. I created the visuals including a logo for all advertisements, print and digital ads, billboards that spanned across the country, and magazine ads featured in Fortune and Forbes magazines, and creative directed commercial developing… Greater Awaits is an inspirational, heartfelt, passionate, and relatable thematic campaign created to connect the bank’s clients stories and lives to the freedom-giving financial peace the bank can help them achieve. OZK promotes healthy savings habits for their customers so this campaign was a beautiful evolution of how the brand aspired to be and reflected the greater life it could provide for its clients.