Bank OZK

When I was approached by the client and they asked me to create the branding and business plan for an ice cream and soda fountain shop, my 2 passions collided - creativity and sweet treats. The client presented their idea for the small business and chose ‘The Soda Jerk’ as the name referencing retro soda jerks who worked behind the counter at 1950’s soda fountain & ice cream bars. I created brand identity, interior environment designs, worked with their budget to create marketing, advertising, and social media campaigns, and coordinated with product vendors in preparation for the regional grand opening event. Leaning into the tone of the brand, which for Soda Jerk was happy, colorful, fun , and nostalgic, I executed the product photography and designs to set the tone for the brand. The goal was to immerse customers in a modern take on a retro soda and ice cream parlor for a memorable experience, creating a place and brand people wanted to enjoy.